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enduring brands burn from the inside out.
Brand purpose isn’t written. It’s awakened. What emerges is a resonant core of truth that aligns strategy, story, and expression. Informing every decision and revealing a brand’s deeper humanity.
This is when evidence becomes evangelism. Innovation becomes impact. And breakthroughs become beliefs that move people to action.
By synergistically aligning the full spectrum of brand craft, soulfire leads brand teams to uncover their authentic conviction, shaping purpose into momentum that is visible, durable, and built to last.
ignite your purpose.
this is me
I’m Jamie Cobb, a brand strategist and creative director known for seeing brands as systems, not silos. After 30 years of shaping differentiated, enduring brands for global organizations, particularly in biopharma and healthcare,
I’ve learned that the strongest work emerges when strategy, story, and execution inform each other from the outset. Working this way helps teams make clearer decisions sooner, reduce complexity later, and move forward confident that the work is thoughtful, credible, and complete.
"soulfire is the belief that science and story, truth and empathy, conviction and connection all belong to the same flame"
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